Directional, elegant and diverse, British label Influence takes a unique stance on easy to wear, yet trend-led style staples. Scouring the globe for inspiration, the London based design team combines a strong feminine aesthetic with affordable luxury, using clever cuts and unique styling to give modern classics a bespoke twist. Expect effortless dresses and covetable blouses in a range of vibrant and quirky prints sitting alongside key separates and knitwear staples.