Skip to content

London Women's Style Guide

Our very own capital is where the cool kids are at

Get the look >
Somerset House
Fashion Galore

Be on-trend and comfy by teaming your denim shorts and neon jumper with chunky tights, Chelsea boots and a leather biker jacket. Throw on a beanie hat for good style measure. Wardrobe sorted, kick start your day by heading to Shoreditch for a ‘so fashion’ cleansing juice at Hoi Polloi at the Ace Hotel (or set your alarm early to grab a seat at café hotspot The Breakfast Club for a stack of pancakes and a good dose of people watching). Then give your pinkies a makeover at Cheeky Parlour, the new fashion-forward hangout for an instant beauty fix – no appointment needed. It’s 11am and no shopping’s been done yet, so hotfoot it to vintage meccas Beyond Retro and Absolute Vintage (Keira Knightley is a regular, apparently). If you’ve a penchant for high-end fashion, grab a cab to Dover Street Market: this six-storey boutique-cum-market is fashionista heaven with collections from top designers such as Christopher Kane and Alexander McQueen.

For afternoon tea with a side order of fabulous, try The Berkeley’s Prêt-à-Portea for scones and cakes inspired by the latest catwalk designs. After frow-ing it at Somerset House, stop by It’s Isabella Blow: Fashion Galore!, an exhibition celebrating the life and wardrobe of the late British patron of fashion and art. Then swap your Chelseas for cut-out heeled boots (a London girl always has a big tote to stash a change of footwear) and cross the road to ME London’s cloud-skimming Radio Rooftop Bar for a bird’s eye view of the capital and a pre-dinner fizz.

For dinner, head to the revitalised Granary Square in King’s Cross, now home to the veggie-friendly place to be seen Grain Store (Central Saint Martins is right next door). And finally, flick off those heels, wipe off that mascara and dissolve into bed at The May Fair, the official hotel for London Fashion Week. P.S. Don’t forget to visit Vodafone London Fashion Weekend at Somerset House, 20-23 February, for four days of catwalk shows, pop-up shops, hair and beauty products, and tips from leading fashion experts.

London style is quintessential and
eccentric with a touch of Cool Britannia
thrown in. From backstage to front row,
the dress code is louder, looser and cooler. I
always think you can identify a city by the
fashion students and in London they are
suitably bonkers with a mish-mash of
vintage and designer you won’t see
anywhere else.

Street Style
Radio Rooftop Bar
Daisy Lowe
The May Fair