Skip to content

  • A good pair of jeans are a wardrobe staple. Because you just can't do without them, we've put together this little guide to help you find your perfect pair.

    Flick through to uncover the benefits of different cuts, flattering facts and style solutions.

  • Straight leg jeans are the most versatile and will become your go-to pair for any occasion. Cut straight and narrow, the fit is relaxed and easy to wear for most body shapes.

    On duty

    Wear your straight leg jeans for work by pairing with a blazer and a black pointed court shoe or boot.

    Off duty

    Roll up the hem of your jeans, pop on some pumps and throw on your favourite top for a relaxed style solution.

    Night duty

    Choose a dark wash for your night out and wear them with a great pair of heels and a glam top.

  • Bootcut jeans will never disappear because of their special knack for creating a balanced figure. The kick flare at the hem balances out the hips, which means these jeans are particularly good for apple and pear shapes.


    Wear your bootcut jeans with… yes, boots! The kick flare works perfectly over ankle boots and shoe boots.

    Wedge it up

    For nights out or warmer days opt for a wedge with your bootcut jeans and pair with a gorgeous blouse or a simple t-shirt.

  • Skinny jeans have become a wardrobe staple in recent years but don't worry; you don't need to be skinny to wear them. Although this style looks great on slim legs, they're equally good for curvier women when paired with a tunic.

    Pick a shoe...

    ...any shoe. That's right, skinny jeans can be worked with boots, ballet flats or heels – anything goes.

    Evening chic

    You can have an easy go-to uniform for informal nights out by wearing your skinnies with heels and a statement jacket over a vest top. Just add accessories for a bit of sparkle.

    Keep it simple

    When you're in a rush, simplicity is key. Make life easy by pairing your skinny jeans with your favourite top, ballet flats and big sunglasses.

  • With a gentle flare from the knee the volume on the lower leg is great for balancing out bigger bottoms. On the flip side if you've got a boyish figure this shape will generate curves you never knew you had!

    70s vibe

    For a modern take on the seventies look wear your flared jeans with a loose checked shirt or blouse, a floppy hat and a cross-body bag.

    Balance it

    To balance the volume in the flares opt for a fitted t-shirt or sweater. Now you've got a modern, streamlined look.

  • Boyfriend jeans are perfect for a bit of an edge on slouchy style. With straight, relaxed legs the jeans sit low on the hip for the most comfortable fit.

    Roll up

    Roll up the bottom of your boyfriend jeans to show a bit of ankle for a slightly more feminine take on the look.

    Well heeled

    Boyfriend jeans can also look more dressy. Wear them with a pair of bright coloured heels for a fashion forward look.