Summer TV ad

Feel the heat. Shop all the looks from our TV ad campaign.

Go behind the scenes with Adam Mufti, the director of our exciting new TV campaign, and find out about his Rio inspirations and style favourites.

Adam Mufti is a London based filmmaker and director. Having created films and installations for leading fashion brands as well as having directed the restoration of Guy Bourdin's unseen film archive for the V&A, Mufti lends his innovative eye to F&F SS14.

What was the inspiration behind this F&F shoot?
I wanted to bring the spirit of the collection to life with the vibrancy and textures of Rio. I wanted to build on the story that we set in the last two F&F adverts, in a way that felt fresh and new and that hadn't been seen before.

And where do you look for inspiration?
I often find the most valuable inspiration comes from things outside of what you're looking at. For this project, the biggest inspiration was going to Rio and getting a feel for the city as I haven't been there before.

What is the most amazing thing you have seen recently that you had to capture on camera?
That would be my 9-month-old boy laughing and having fun.

You have worked with some very stylish individuals including Karl Lagerfeld and Björk. Whose personal style do you most admire?
From a clothing perspective it would be David Hockney, Simon Schama, Margaret Thatcher - she dressed pretty well - Cary Grant, Ingrid Bergm... people who make it look effortless.

What will you be wearing this summer?
Jeans and a t-shirt.

Flip flops or no flip flops?
If you're on a beach, yes. If you're in a city, no (unless it's Rio!)

After hearing the huge house track ‘It’s You’ which our accoumpanies our TV ad, we decided to get the lowdown from the people behind it...

FCL are Red D and San Soda, two DJs and producers from Belguim. The house duo have enjoyed
underground success but their recent re-make of ESP’s 1986 Chicago house hit ‘It’s You’ is pushing the duo
into the musical spotlight. Born Lien De Greef, Belgian singer Lady Linn has performed in a number of
bands including her own jazz-pop band Lady Linn & her Magnificent Seven who had a top ten hit with their
album ‘Here We Go Again’ in 2008. We caught up with Red D and Lady Linn to talk about career highlights,
summer style and the swinging 60s.

fcl, producers on decks

FCL, Producers

It's You', screams summertime. Tell us what you're going to be wearing
this summer...

I'm an avid label t-shirt collector and I've also got a load of unique shirts from my own label to wear. Pièces uniques as they say in French...

How did you start DJing?
With two turntables and a mixer, like most
old skoolers.

What has been your biggest career highlight so far?
Too many too mention but if I have to pick one moment it would be when Larry Heard started singing 'Can You Feel It' at a party where I had booked him to play alongside Lady Linn and myself.

When it comes to fashion, are you a follower of trends or do you play it safe?
I'm into timeless Japanese design combined with some out there ideas of my own. So I neither follow trends nor play it safe.

If you could meet anyone dead or alive who would it be and why?
Zlatan Ibrahimović and myself in a deserted Wembley stadium, with my goalkeeper outfit and a football. Should make for an interesting night!

lady linn singing in front of decks

Lady Linn, Singer

If you hadn't decided to pursue a career in music, what would you be doing?
I think I would've studied Slavic languages.

Which artist would you love to work with?
I would love to collaborate with Laura Mvula, I think she's very original and has a very strong voice. But my all time idol is Prince.

If you could go back in time to one decade which would it be?
I love the 60s... lots of good soul bands, rock bands, the beginning of pop music and good vibes. I would've loved to have seen Jimi Hendrix play or
Marvin Gaye sing.

How would you describe your look?
I used to have a retro look, but now I would say
stylish relaxed.

What's your favourite thing about
summer style?

I love the feeling of being free. Feeling the sun on your skin, drinking a good cocktail with friends and having a party outside. Performing during the day at festivals is also a big favourite of mine.